The Badass in Green Awards is California EnviroVoters’ flagship annual event – a fundraiser and celebration honoring the state’s most impactful climate justice leaders and innovators. In 2020, during the peak of the pandemic, the event needed branding that matched its bold energy and could translate effectively to a virtual format: edgy and confident enough to own a name like “Badass in Green,” while still feeling polished and credible for an audience of California’s political and environmental elite.

I conceptualized the event’s complete visual identity from the ground up – logo design, and all supporting event visuals across two consecutive years. The challenge was creating something that felt energetic and celebratory without losing the weight of the environmental mission behind it.

The logo has proven its staying power – EnviroVoters continues to use it for the Badass in Green Awards in-person event to this day, making it one of the longest-lasting brand identities I’ve created.