I partnered with The Dro 510, a San Leandro–based e-commerce brand, to help bring their community-driven mission to life through branding, marketing, and digital design. My work focused on developing brand concepts and visual direction that celebrated local pride and the unique spirit of “The Dro,” while supporting marketing and social media efforts to build awareness and connection with the community. 

I also designed and supported the website experience, ensuring the e-commerce platform felt authentic, accessible, and aligned with the brand’s values of collaboration with local artists, small businesses, and creatives. The result was a cohesive brand and online storefront that balanced commerce with storytelling and civic pride.