East Bay Asian Youth Center (EBAYC) needed a brand and website refresh to better engage its growing, diverse community of young people and families across Oakland and Sacramento. I led a refresh of the organization’s visual identity, including updating the logo, color palette, and typography, and designed a new website that more clearly reflected EBAYC’s mission and programs.

The project also included planning and producing brand photography, capturing staff, youth participants, and community spaces to create an authentic visual library used across the website and communications. The result was a modern, cohesive brand and website that received positive feedback from EBAYC’s community and strengthened the organization’s digital presence.